HI, I'M SHELBY!

A creative professional turning brand concepts into memorable campaigns.  

I've seen firsthand how..

A single idea can define a brand's legacy for generations to come. Many people have brilliant ideas, they simply need help to get started. Which is what I love to do.

Since I was a kid, I’ve always had a notebook in hand, scribbling down ideas and bringing stories to life. My imagination runs wild with ideas, and I believe that's my gift. My passion for storytelling has fueled my journey. Today, I’m dedicated to helping brands uncover their own stories and transform them into campaigns that resonate on a deep, authentic level. My goal is to create concepts that are not just meaningful, but lasting—building a narrative that your audience will remember for generations to come. 

Welcome! Happy to have you •

I will admit, I have a massive soft spot for bringing people together. Which is exactly why I do what I do. Stories have the remarkable power to bridge gaps and foster connection. Every project I create serves the purpose of sparking connection. Encouraging you to step into someone else's shoes and see the world from a new perspective. I believe we can honor the differences in our lived experiences, and also find commonalities to build community. My goal is to inspire change by sharing stories that challenge norms, question the status quo, and envision a brighter future. If anything, I hope to simply remind people, our differences can sometimes be the key to unlocking our greatest strengths. All while having fun through the creative passions rooted in me.

CREATIVITY | CONVERSATIONS | EXPERIENCES

What I Do

Learn More About
My Background

Get the sitch on past projects and creative work from throughout my career.

" I am always awestruck by Shelby's approach to innovation and creativity as a writer and marketer. She's an amazing strategic thinker and isn't afraid to ask both easy and difficult questions to tease out the best solutions. As a writer, her prose is always elegant and poised, driving her message across with impact. She's charismatic, bright, and a creative wizard on any team she works on."

Heyden E.
Head of Marketing,
Nevada

Community Support

Up

Coming

Stay Updated

My podcast "Intersections"
is live with Weekly Friday Episodes!

Ongoing

Get on the List for some

INBOX INSPIRATION

My newsletter with encouraging stories, articles, and a free download goes out each month on the first.  Nothing overbearing, I promise!

FOLLOW ALONG @SHELBYWILBURN_ — FOLLOW ALONG @Shelbywilburn_ — FOLLOW ALONG @shelbywilburn_ — FOLLOW ALONG @shelbywilburn_ — FOLLOW ALONG @shelbywilburn_