I’ve never quite really been able to look at something and just see the surface. I see the story underneath it. My mind instantly goes to the narrative, whether it's strategy decks, creative briefs, or the moments most people walk right past. That's not a skill I picked up. That's just how my brain has always worked! Creativity is my language. Strategy is my structure. Together, they're how I build ideas and lead conversations. I work where imagination meets intention. That might be a brand's ideal vision becoming something clear, felt, and believed in. From the first concept to the final campaign, I translate the abstract into experiences make people want to support. Because creativity that doesn't move someone is really just a pretty aesthetic (which I absolutely appreciate pretty things!). However, to me, storytelling is about truth. The kind that builds real connection, genuine community and solid confidence. The kind that leaves a mark and gives people the courage to tell their own. That's where strategy finds its soul and creativity finds its purpose. (And personally, where I usually tear up because I am an emotional teddy bear who loves a good story!)