HEY, I'M SHELBY!

Part dreamer, part doer, fully creating my own lane.

I've had a few different eras...

Each one teaching me something new about who I am and what I can create. That’s the fun of being a creative. You get to keep reimagining your story as you go.





Ever since I was a kid, my imagination has had a mind of its own. Which honestly, I think is my superpower. I’ve always believed that our imagination holds so much potential. Sometimes it just needs the right spark to bring those ideas to life. That’s where I come in. Storytelling is my way of helping people uncover what makes them unique and turn it into something that really connects. Together, we can bring your ideas to life in a way that feels meaningful, memorable, and built to stick with people long after they’ve experienced it.

Welcome! Happy to have you •

I’ve never been one to see things at surface level. I see stories in everything. In strategy decks, creative briefs, conversations, and even the quiet moments in between. Creativity is my language, but strategy is my structure. Together, they are how I bring ideas to life that actually stick. I work at the intersection of imagination and intention. I help brands turn their big-picture visions into stories people can see, feel, and believe in. From concept to campaign, I translate abstract ideas into experiences that connect and convert. Creativity means nothing if it does not move someone. To me, storytelling is not about trends or templates. It is about truth. The kind that builds connection, community, and confidence. The kind that leaves a mark. My work is where strategy finds its soul and creativity finds its purpose. That is where the magic happens.

STRATEGY | CREATIVE DIRECTION | EVENTS | MANAGEMENT 

What I Do

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My Background

Get the sitch on past projects and creative work from throughout my career.

" I am always awestruck by Shelby's approach to innovation and creativity as a writer and marketer. She's an amazing strategic thinker and isn't afraid to ask both easy and difficult questions to tease out the best solutions. As a writer, her prose is always elegant and poised, driving her message across with impact. She's charismatic, bright, and a creative wizard on any team she works on."

Heyden E.
Head of Marketing,
Nevada

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